The Portland Tribune’s Sustainable Life is highlighting a Lake Oswego woman whose Naturally Knotty Sustainable Style has become a huge success. Jasmine Fullman, a former kindergarten teacher, reuses all manners of scrap material to create products targeting women. Using factory seconds, scrap, overstock, eco-friendly, cruelty-free and/or recycled materials wherever possible the company has found a niche and can now be found in over 600 stores.
Naturally Knotty is growing swiftly, as Fullman has scored deals to sell her products at Costco and Target. A year and a half ago, her products were sold in 30 boutiques. Now she is something of a tycoon, and the realization leaves her a little stunned.
Costco was so impressed with Naturally Knotty that it put Fullman’s photo on the cover of 20 million mailers. She then started having the flattering experience of being recognized on the street.
Even better than achieving mailer fame was the fact that demand for Naturally Knotty products was so strong, Costco doubled the orders after the first day. All of her products were sold five days before the end of the sale.
Read the full article here. Visit the Naturally Knotty website here.
